Why You Need an Executive Summary

If there is one under-achieving component in most bad proposals, it would be the Executive Summary.  Many salespeople leave it out entirely.  Salespeople who have no trouble cranking out mammoth 50-page proposals still get writer’s block when forced to write a simple one-page summary of what they are proposing and why.

Here's What You Will Learn by Watching

  • Grab Immediate Attention and Interest
  • The Five Elements of a Powerful Executive Summary
  • What you Need to Include, and Leave Out!
  • Differentiate Your Solution and most importantly, your company
Creating a great Executive Summary is quite simple, once you know how.  CorsPro will step you through how to do it.  Once complete, you have a powerful selling tool that grabs the decision-maker’s attention and motivates them to act.
Complete to Download

Turn a boring “so what?” document into a compelling case for your solution!

MEET THE PRESENTERS

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Mike Schmidtmann

Principal, Telecom Sales Expert 

Trans4mers
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Don Barrett

Vice President of Sales and Marketing

CorsPro
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