Cover these 5 items to grab your customer's attention
If there is one under-achieving component in most proposals, it would be the Executive Summary. Many salespeople leave it out entirely. Salespeople who have no trouble cranking out mammoth 50-page proposals still get writer’s block when forced to write a simple one-page summary of what they are proposing and why.
Creating a great Executive Summary is quite simple, once you know how. Download and the follow the pointers of the 5 Keys to Writing a Powerful Executive Summary and you'll have a powerful selling tool that grabs the decision maker's attention and motivates them to act.